|
|||||||||||||||||||||||||||||
| Explanation of graphical formats in logo design |
The finished logo you will get from your designer comes in a variety of graphical formats. Though you do not need to know anything about them, it is often helpful to have at least a basic acquaintance with what they mean and how you can put them to use. EPS format is short for Encapsulated Postscript. This is the format most often used by printers and media. It is a vector based format that can be resized without any influence on the quality, and the EPS file is appropriately big. GIF format is usually being used for logo publishing on the web. GIF is a highly compressed format that cannot be resized without quality degradation - thus GIF logos in different dimensions are usually produced directly from the EPS base format instead of resizing an already existing gif file. Logo in JPG format is used for higher resolutions than GIF, and is more usable to any kind of manipulation. You will find JPG format being frequently used on the internet along with GIF files. Both GIF and JPG formats use lossy compression methods, so that some of the picture information is lost in the process of compression. Other formats are often offered or required as well, based on the individual needs of each customer. In today’s world of media intensive internet formats, demand for flash files (SWF or FLA) or animated GIF files is rising. Generally, once you have the base format (like eps), it can be exported to any other format you desire, sometimes in few seconds (EPS->GIF), sometimes it can take an additional amount of specialized work (EPS->SWF). |
  Logo Design Home |
