Fuel
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Company description:
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Abundant Life Christian Center's youth group, Fuel, needs a logo. We reach young people 13-20 years old. We are not a quiet, boring group. The group is up to date, using multi-media, live drama, and contemporary music. We are trying to reach the same kind of kids who enjoy the MTV culture.
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Logo Description:
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Our group is looking to reach the same target as that of the clothing company Hollister, or Abercrombie (youth between the ages of 13 and 20). If you look at HollisterCo.com you will see the overall feeling we would like. Both the guys, and girls graphic tees are similar to what we would like for our own logo. The vintage, retro, and skater look is what we want. I believe that this feeling comes across in two of your current logo samples, Beverly Sun and Coastal Country. We would like a fairly simple, yet bold look. If you need a further explanation of the look, you can also look at UrbanOutfitters.com. If you go to the men's tees - you can see the 78 tee (page 8) - we like the colors and font, Turbo tee (p 9), and Kingston tee (p 9). On the UrbanOutfitters web page we like the font styles, but we do want more included in our logo than just a word alone. We do not want our logo to look like a "churchy" logo.
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Logo Design
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